The Beatles To Tarzan: 4 All-Time Epic Negotiations

January 27, 2015

John Greathouse tells in the story of 4 historic negotiations with long term impact for the negotiation parties. The worthwhile and interesting read scratches the surface of negotiations in the US.


The key learnings according to Greathouse are


„Too often, entrepreneurs negotiate deals which consider a relatively short-term time horizon.“


„The key to pulling off a killer long-ball negotiation is to secure rights to something that the other party considers to be worthless in the near term, but could have substantial value over time.“


„The next time you cut a deal, identify a long-term scenario that may seem unlikely, but could result in a lucrative payday. As the deal nears a close, encourage your unwitting negotiating opponent to “just throw it in.”


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